by Bruce Turkel | May 20, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
My fifth grade teacher Juliette Polichetti used to say, “If you don’t know what you don’t know then you don’t know.” And while you could argue that that’s another way of explaining that ignorance is bliss, I don’t think that’s what Miss Polichetti had in mind. When I...
by Bruce Turkel | May 13, 2013 | Branding, Keynote speaking, Marketing & Advertising
My father was a passionate proponent of architecture and design. Throughout his career he worked with some of the best in South Florida, including Gail Baldwin and Don Sackman, Roney Mateu, Frank Schulwolf, Jordan Barrett and Murray Gaby, and Manny Abraben. I don’t...
by Bruce Turkel | Apr 29, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
When I walked downstairs to grab my mail today Shelly told me that I had “won the mail sweepstakes.” Sure enough, my mail slot held the biggest pile on any of the shelves. “Of course,” Shelly added, “most of it is junk.” But hidden amongst all the trash were three...
by Bruce Turkel | Apr 15, 2013 | Branding, Bruce Turkel, Keynote speaking
Horses of a different color. More than one way to skin a cat. Pushing an elephant through a keyhole. Why are the metaphors for paradigm shifts all about animals? I don’t know and I don’t really care. What I do care about is implementing and benefiting from this idea...
by Bruce Turkel | Apr 8, 2013 | Branding, Keynote speaking
One Sunday a few months ago, über parachute BASE jumper ‘Fearless’ Felix Baumgartner opened the hatch of his hot air balloon capsule and hurled himself into the very edge of space. The next day, FOX Money’s Melissa Francis interviewed me about what the jump meant to...
