by Bruce Turkel | Dec 18, 2008 | Uncategorized
VIA guest blogger Owen Frager: Instinctively, every small business owner understands the importance of brand equity, even if they may not be able to define the idea. Marketing-speak aside, brand equity is how your customer recognizes why you are different and better...
by Bruce Turkel | Oct 17, 2008 | Uncategorized
I recently read an article about microexpressions — those uncontrollable momentary facial expressions that convey exactly what we feel about a human interaction. Examples included a woman snarling like a jackyll when she encountered someone she really disliked...
by Bruce Turkel | Oct 3, 2008 | Uncategorized
VIA Business Week Gutsy marketers spend into the teeth of a recession. Several of BusinessWeek’s 100 Best Global Brands are doing exactly that by Burt Helm Every time a recession threatens, executives glare at the balance sheet and wonder aloud about one...
by Bruce Turkel | Mar 24, 2008 | Uncategorized
By Jayne Clark, USA TODAY
Here’s a dining concept that’ll make your head — if not your stomach — spin: It’s dinner at a table suspended 165 feet in the air with chairs that swivel 180 degrees.
Dubbed Dinner in the Sky, the attraction is making its...
by Bruce Turkel | Mar 18, 2008 | Uncategorized
VIA NYT First came the kiosk, a strange addition to airport terminals when Continental Airlines began offering it as a check-in option in 1995. It was followed by Web check-in, introduced by Alaska Airlines in 1999. Now, with 80 percent of passengers using these...
