by Bruce Turkel | Jan 17, 2011 | Uncategorized
Sitting in an airplane on my way to speak at the National Speakers Association Keynote Lab and mainlining my daily fix of The New York Times, I came across an advertising article by my friend Stuart Elliott titled “The Game Plan? Returning to What Works.” Elliott...
by Bruce Turkel | Dec 20, 2010 | Uncategorized
Depending on when you started reading this blog it may or may not be obvious to you that it’s an experimental and constantly evolving work-in-progress. When I started the blog in August of ‘06, I had no idea what I was doing. I knew that I wanted to begin a dialog and...
by Bruce Turkel | Dec 6, 2010 | Uncategorized
It’s funny. Almost everywhere I read and listen, people are talking about the passive income that can be earned selling books and e-books online. Speakers at the National Speakers Association meetings speak about it; magazines such as FastCompany and Wired write about...
by Bruce Turkel | Sep 7, 2010 | Uncategorized
Back in March I wrote about how Toyota did irreparable harm to their brand because they violated the pact they made with their consumer by not delivering on their core competency – durability. If Hyundai and Kia cars are cheaper, we don’t mind. If a Toyota is passed...
by Bruce Turkel | May 28, 2010 | Uncategorized
In today’s New York Times there’s a Shell ad titled “LET’S DELIVER ENERGY FOR A CHANGING WORLD. LET’S GO.” I’m sorry, but is someone at Shell smoking crack? Here the whole world, or at least the whole Western Hemisphere, is fixated on BP’s tragic oil spill and Shell...
