by Bruce Turkel | Feb 1, 2010 | Uncategorized
Everyone I know has been asking my take on Apple’s name for their new device – the iPad. Frankly I think the naming choice is typical Apple M.O. — they pick the name they want and damn the torpedoes. It’s a take on the old riddle: Q: Where does a 900 lb....
by Bruce Turkel | May 29, 2009 | Uncategorized
Vanessa Horwell is Chief Visibility Officer at ThinkInk. Vanessa works with companies in the U.S., UK and Europe to improve their visibility through strategic public relations and new media channels. Her views here are excerpted from an article she wrote in Mobile...
by Bruce Turkel | Nov 12, 2008 | Uncategorized
By guest blogger Vanessa Horwell With the endless discourse of cutbacks, staff layoffs and general economic woes, it’s very hard for us marketers not to hop aboard the fear-monger’s bandwagon. In the past couple of weeks, we have seen the Christian Science Monitor...
by Bruce Turkel | Aug 21, 2007 | Branding, Marketing & Advertising
From the New York Times: FOR generations, advertising interrupted the entertainment that Americans wanted to read, hear or watch. Now, in a turnabout, advertising is increasingly being presented as entertainment — and surprisingly, the idea of all ads, all the time,...
by Bruce Turkel | Jul 14, 2007 | Uncategorized
I’ll admit I’ve never been a huge Steven Heller fan, mostly because I didn’t understand a lot of what he said. But Kerry McLaney in my office turned me on to this interview and I agree with her that it’s brilliant. By the way, if you go to the...
