by Bruce Turkel | Dec 5, 2017 | Branding, Keynote speaking, Leadership, Marketing & Advertising
Sometime in the 1980s, President Baking’s Murrays released a new cracker product designed specifically to compete with Nabisco’s Ritz Cracker. Murray’s product looked the same, tasted the same, and was delivered in a red and yellow package that looked like the Ritz...
by Bruce Turkel | Sep 20, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Wrong Way to use Social Media in a Crisis From The New York Times, 09/13/17: “HOLLYWOOD, Fla. — The first patient was rushed into the emergency room of Memorial Regional Hospital around 3 a.m. on Wednesday, escaping a nursing home that had lost air-conditioning in...
by Bruce Turkel | Jul 4, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Make Business Simple – Four-Word Rules for Success Over the next few weeks we’re going to be talking about the four-word rules for business success. My goal is simple: I want to give you easy to implement tools, tactics, and techniques that will make your business...
by Bruce Turkel | May 22, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Key To Building Your Brand. “I blew out my flip flop, Stepped on a pop top; Cut my heel, had to cruise on back home.” Those aren’t just some of the lyrics to Jimmy Buffett’s 1977 song Margaritaville. They contain the secret message to his stellar success in music...
by Bruce Turkel | Mar 22, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Redefine Your Dreams Sometime in the early 2000’s, Dr. William Werther was chatting with my father. Bill was telling my dad that his greatest goal in life was to be a philanthropist. And even though Dr. Werther knew that he had helped scores of students throughout his...
