by Bruce Turkel | Oct 22, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
When was the last time you reread the classics? Catcher in the Rye, maybe, or The Great Gatsby? Frankenstein or War and Peace? Whiz up and down through the centuries and you can add almost anything by Shakespeare, Faulkner, Twain, Bronte, Hemingway, and so many more...
by Bruce Turkel | Oct 14, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
[Please note: I am on vacation this week and sharing one of my favorite posts from a few years ago. If it’s new to you, I hope you enjoy it. If you’re reading it for the second time, I hope you enjoy it again.] Do you know how to read musical notation? If...
by Bruce Turkel | Oct 8, 2012 | Branding
Spending time with people we agree with is a good way to avoid conflict. Watching news shows slanted towards our point of view is a good way to keep from getting too agitated. And reading books that explore the positions and opinions that mirror our own is a mighty...
by Bruce Turkel | Jul 30, 2012 | Uncategorized
Back in 1984, there was a famous marketing case study covered in all the trade rags. The title was “Can Marketing Take the Tofu Out Of Tofutti?” and the question was pretty clear — could good advertising convince soy-averse Americans to try dessert products made with...
by Bruce Turkel | Jan 23, 2012 | Uncategorized
One of my favorite bloggers, David Altshuler, wrote a blog explaining why he writes blogs in the first place. As I read it, I realized I couldn’t have said it better myself. So I asked David for permission to reissue his blog, only changing the specific details...
