by Bruce Turkel | Sep 13, 2017 | Uncategorized
The computer I’m writing this blog post on is powered by a generator. That’s because I’m writing this post hours after Hurricane Irma cut its cruel swath through Florida and the Caribbean. First a quick update: we are fine, thanks. Our house is a bunker and held up to...
by Bruce Turkel | Feb 27, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Uber, San Francisco, CaliforniaAttn: Mr. Travis Kalanick, CEO Dear Travis, Congratulations. You had the great idea to create a ride sharing app. And you put in the effort to make Uber incredibly successful. Thanks to your hard work, your company has reached a very...
by Bruce Turkel | Jan 24, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Gwyneth Paltrow, Green Eggs, and Vaginas.Gwyneth Paltrow has sold a lot of interesting products on her Goop website. For some reason, it seems like some of the most popular products have to do with her customers’ vaginas. Back in January 2015, the actress recommended...
by Bruce Turkel | Nov 28, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
eBah Humbug.I readily admit that this post is going to piss some people off. Especially the ones who were nice enough to send me the gratuitous greetings that inspired this rant. But please bear with me and read on. You’ll find there’s something valuable here to learn...
by Bruce Turkel | Jul 11, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Ashley Madison on Branding Adultery From last Wednesday’s New York Times: “Ashley Madison, a service that claims to facilitate extramarital affairs, has been in repair mode since last summer, when hackers exposed information attached to more that 30 million accounts...
