by Bruce Turkel | May 27, 2009 | Uncategorized
Via: Owen Frager With Facebook, LinkedIn and Twitter becoming your defacto resume, and shaping the image how most will perceive you, our friend Jay Berkowitz shares a great read from the Brand Building Blog. To make it simple, branding yourself is about letting...
by Bruce Turkel | Apr 2, 2009 | Uncategorized
Thanks to Owen Frager for Organic’s six tips for recruiting Via Twitter: • Create a branded company Twitter profile. Assign a key person — or automate tweets — to post jobs as they become available. This person should also be responsible for...
by Bruce Turkel | Jan 14, 2009 | Uncategorized
Want to know what people are saying about you and your competition? Direct your browser to Tweetgrid. You can input the subjects you care about (up to nine) and monitor them in real time. Imagine being able to respond to a customer’s positive or negative...
by Bruce Turkel | Dec 18, 2008 | Uncategorized
VIA guest blogger Owen Frager: Instinctively, every small business owner understands the importance of brand equity, even if they may not be able to define the idea. Marketing-speak aside, brand equity is how your customer recognizes why you are different and better...
by Bruce Turkel | Nov 13, 2008 | Uncategorized
From my brilliant buddy Owen Frager, a heartfelt and touching letter from Tony Hsieh, CEO of Zappos. Reprinted here with respect and gratitude. “Last week was a tough week for everyone, as we went through the process of laying off 8% of the Zappos family. At the...
