by Bruce Turkel | Sep 2, 2014 | Uncategorized
Taco Bell just introduced their new Dollar Craving Menu, a list of 11 items that all cost one dollar. To help promote this new pricing, Taco Bell has created their Everlasting Dollar campaign where up to 11 winners could win the chain’s food for life (or at least...
by Bruce Turkel | Aug 25, 2014 | Bruce Turkel, Keynote speaking, Marketing & Advertising
The Ice Bucket Challenge? By now everyone who’s not living under a rock knows about the Ice Bucket Challenge. It’s a brilliant viral stunt that combines coerced altruism, mild sadism, mischief, social media, and a good dose of revenge to get people to donate to...
by Bruce Turkel | Aug 13, 2014 | Uncategorized
My brave and beautiful son Danny wrote this incredibly touching post-mortem for Robin Williams. To see the original post, click HERE.Please contact the National Suicide Prevention Hotline at 1-800-273-8255 if you or someone you know is considering committing suicide....
by Bruce Turkel | Aug 6, 2014 | Uncategorized
My post, “A Sexist Logo is Always Sexist. Except When it’s Not,” has generated a lot of responses. I agree with some and disagree with others but appreciate everyone’s outlook and input. Unfortunately, the article I used for my research was inaccurate and part of the...
by Bruce Turkel | Aug 3, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Last week we talked about what happens when critics judge new ideas too quickly and often risk sentencing great ideas to obscurity; in that case, Airbnb’s new logo that was compared to “certain female anatomy.” (Branding Gone Wrong) But what happens when the creative...
