Recruiting and Hiring Via Twitter

Thanks to Owen Frager for Organic's six tips for recruiting Via Twitter: • Create a branded company Twitter profile. Assign a key person — or automate tweets — to post jobs as they become available. This person should also be responsible for following...

Creating Brand Equity

VIA guest blogger Owen Frager: Instinctively, every small business owner understands the importance of brand equity, even if they may not be able to define the idea. Marketing-speak aside, brand equity is how your customer recognizes why you are different and better...

Touching honesty from CEO of Zappos

From my brilliant buddy Owen Frager, a heartfelt and touching letter from Tony Hsieh, CEO of Zappos. Reprinted here with respect and gratitude. “Last week was a tough week for everyone, as we went through the process of laying off 8% of the Zappos family. At the...

The Winner of Last Night’s Debate

From my friend and frequent guest blogger Owen Frager: One of our first thoughts after last night's debate: who owns JoeThePlumber.com? Turns out it's the domain name of plumber Joe Francis in Amarillo, TX, and it turns out everyone else has had the same idea: Joe...

Hilbama? Barinton?

What else would you call this hilarious Photoshop combination of Hillary Clinton and Barack Obama?The Katholieke Universiteit Brussel (Catholic University) en Ehsal are combining college and university. There are many ways to visualize it. I'm glad Belgium agency LDV...
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