by Bruce Turkel | May 4, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
BMW’s New Screw Says More About Brand Messaging Strategy Than Its Advertising What a seemingly tiny design decision reveals about messaging strategy, brand control, and the signals your business sends every day Click HERE to watch: BMW’s New Screw Says More About Its...
by Bruce Turkel | Apr 29, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Verbits – The Hidden Language Inside Your Company The Messaging You Control vs. The Language You Don’t Click HERE to watch: Verbits – The Hidden Language Inside Your Company Equals Your Brand Truth The Messaging You Control vs. The Language You Don’t We...
by Bruce Turkel | Apr 22, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Verbits: The Hidden Language That Reveals Your Company’s True Culture and Brand Value How the words your employees actually use expose organizational truth, shape perception, and signal where your brand creates or destroys value Click HERE to watch: When it comes to...
by Bruce Turkel | Aug 17, 2021 | Is That All There Is?, Leadership
The afternoon of June 27, 2018 marked the start of a new adventure for me. That’s when I first sat down at a blank screen and started writing the book that would ultimately change my life. I had had lunch with an old friend that morning. Our conversation inspired me...
by Bruce Turkel | Mar 23, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Leadership, Uncategorized
If you went to business school I’ll bet you remember taking courses in various subjects — finance, marketing, accounting, HR. I assume that those subjects were broken down like that for a number of reasons: 1. It made it easier for instructors to organize their...
