by Bruce Turkel | Jul 19, 2010 | Uncategorized
Last week I travelled to Racine, Wisconsin to do a much-anticipated job for SC Johnson. As Dan Fogelberg sang, “The audiences were heavenly but the travelling was hell.” I’ll spare you the long drawn out story of my travel travails but suffice to say I wound up...
by Bruce Turkel | Jul 13, 2010 | Uncategorized
I’ve been doing a lot of thinking about labels lately and questioning how much impact they have on behavior. What I’m wondering is if names can be the harbingers of action or if that’s just a shallow and ultimately worthless supposition. About a year ago I wrote a...
by Bruce Turkel | Jul 6, 2010 | Uncategorized
Lots of articles on social media talk about how critical a blog is to a business’ online strategy. The old edict of “publish or perish” has been embraced and updated to include tweets, Facebook and LinkedIn updates and an increasingly ubiquitous barrage of blog...
by Bruce Turkel | Jun 30, 2010 | Uncategorized
My to do list is about as long as my arm – people to call, people to call back, clients’ jobs to work on, appointments to schedule, blog posts to write, tweets to post, emails to return and books to read. Hey, I’m reading just as fast as I can but the night...
by Bruce Turkel | Jun 14, 2010 | Uncategorized
The Alabama Post Register followed my blog posts on the oil disaster and Gulf Coast tourism. For original article, click here. Since the tragic BP oil spill began, I’ve been inundated with requests from experts and regular folks alike who want to know how much money...