by Bruce Turkel | Jun 18, 2009 | Uncategorized
Like the author of this article, we’re often asked how companies should start using social media. When a link to this piece popped up on Twitter, we thought it was good enough to share with you. VIA MarketPlane: As B2B tech marketing consultants, we spend a good...
by Bruce Turkel | Jun 17, 2009 | Branding
Mark Trueblood commented on my post that the Republican Party should take a branding lesson from Cadillac: “I think the GOP’s problems are much deeper than an lack of youth or sleekness…their image problem is not their age, it is their actions and...
by Bruce Turkel | May 29, 2009 | Uncategorized
Vanessa Horwell is Chief Visibility Officer at ThinkInk. Vanessa works with companies in the U.S., UK and Europe to improve their visibility through strategic public relations and new media channels. Her views here are excerpted from an article she wrote in Mobile...
by Bruce Turkel | May 27, 2009 | Uncategorized
Via: Owen Frager With Facebook, LinkedIn and Twitter becoming your defacto resume, and shaping the image how most will perceive you, our friend Jay Berkowitz shares a great read from the Brand Building Blog. To make it simple, branding yourself is about letting...
by Bruce Turkel | Apr 10, 2009 | Uncategorized
A few days ago I posted this on Twitter: “Problem with the newspaper biz is they have word PAPER in name. Change that & perception changes to the NEWS biz.” In a 21st Century example of putting the cart before the horse, that abbreviated Twitter post...
