by Bruce Turkel | Feb 6, 2020 | Uncategorized
Troy Hazard drew an XY coordinate diagram on the flip chart in bold, black Magic Marker. He pointed to the lines as he explained the concept of value exchange. Troy was showing his audience of potential public speakers how to price their services and successfully...
by marketing.bruceturkel | Jan 29, 2020 | Bruce Turkel, Building Brand Value, Marketing & Advertising
Up on stage as the opening keynote speaker, I explained to my audience why their efforts branding their businesses by promoting the functions of what they sell or what they do was ineffectual. Instead, I suggested they should spend their time establishing an emotional...
by marketing.bruceturkel | Jan 22, 2020 | Branding, Building Brand Value
My plane to Cabo was scheduled to leave at 2:45 and we pulled up to the airport a little less than an hour before that. Gloria was off for the day, and she was nice enough to drive me herself, so we had left the house a bit early to enjoy a quick lunch together before...
by marketing.bruceturkel | Dec 31, 2019 | Keynote speaking
Depending on when you read this post, it’s either New Year’s Day, about to be New Year’s Day, or a day or two past New Year’s Day. That simply depends on when Amazon Web Services’ algorithm chose to send you this email and when you chose to open it and read it....
by marketing.bruceturkel | Dec 25, 2019 | Branding, Building Brand Value
Newton’s Third Law of Motion states: “Every action has an equal and opposite reaction.” Later, The Byrds rerecorded Pete Seeger’s interpretation of a passage from the Book of Ecclesiastes: “For everything, (turn turn turn) there is a season.” And so, we all believe...
