by Bruce Turkel | Dec 20, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Even Idiots Don’t Like Being Told They’re Idiots.Years and years ago I came up with a brilliant idea for attracting new business. In my daily scouring of newspapers, magazines, and other media (thankfully this was before the Internet) I’d look for advertising that I...
by Bruce Turkel | Nov 28, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
eBah Humbug.I readily admit that this post is going to piss some people off. Especially the ones who were nice enough to send me the gratuitous greetings that inspired this rant. But please bear with me and read on. You’ll find there’s something valuable here to learn...
by Bruce Turkel | Nov 22, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Function is Cost Of EntryThe simple truth is in today’s world of computerized production and globalized distribution products work better than we expect them to. If you do a little digging, you’ll discover that many of the components that make up the different...
by Bruce Turkel | Nov 14, 2016 | Uncategorized
Oscar Wilde was, and is, one of my favorite writers. The reason is simple. I love the way he writes. Whether or not you’ve read much Wilde, you probably love the way he writes too. That’s because many of the adages that we take for granted today were actually quips...
by Bruce Turkel | Nov 8, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
What should you write about the day before the presidential election?Here’s a weird bit of time travel: You’re probably reading this post on Wednesday morning or sometime after the presidential election is over. That means you already know who our next president is...
