A Different View on Free Entertainment.

This weekend I spoke at a conference for The Keyes Company on a Carnival cruise ship. Although my wife and I spent a lot of time in our cabin watching CNN to see what Obama, Biden, McCain, Palin and Saturday Night Live would do in the campaign’s final days, we still...

VisitFlorida, here we come!!

Eager to help turn our home state prosper during these tough time, we just submitted our RFP response to VisitFlorida, Florida’s official destination marketing organization. I’ll keep you posted on how the review goes.

Charitable Giving In Tough Times

Today I had lunch with an old friend and very successful attorney who is the founder of an important charity. His girlfriend is in the real estate business and she’s in touch with people’s current economic situations. Her suggestion to him was that the charity...

Microexpressions Don’t Lie

I recently read an article about microexpressions — those uncontrollable momentary facial expressions that convey exactly what we feel about a human interaction. Examples included a woman snarling like a jackyll when she encountered someone she really disliked...

Best Global Brands

VIA Business Week Gutsy marketers spend into the teeth of a recession. Several of BusinessWeek’s 100 Best Global Brands are doing exactly that by Burt Helm Every time a recession threatens, executives glare at the balance sheet and wonder aloud about one...
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