by Bruce Turkel | Mar 20, 2008 | Uncategorized
Those of you who know how much I travel also know that I’m pretty compulsive about what I take with me — after all, I believe there’s only two kinds of luggage: Carry on and Lost. So when Doug Hanks called me for an interview for his “On The...
by Bruce Turkel | Dec 18, 2007 | Uncategorized
My friend Seth Berkowitz, from Blink, sent me this editorial. I think it has marketing implications far deeper that just immigration and professional baseball. For years, everybody knew that illegal immigrants were coming across our borders in massive numbers and...
by Bruce Turkel | Dec 5, 2007 | Uncategorized
Wonder how to make your video one of the most watched? Here are some of the secrets. (you’ll quickly recognize that many of them are probably not what you’d be willing to do unless the ends really do justify the means). Read the secrets here. Secret #1:...
by Bruce Turkel | Dec 3, 2007 | Branding
I once told my mom that when people say AMF it means “Adios, My Friend.” Although that interpretation is only 1/3 accurate, it is certainly closer than Spirit Airlines tongue in cheek explanation that MILF stands for “Many Islands Low Fares.” Got to give them credit—...
by Bruce Turkel | Dec 3, 2007 | Uncategorized
They say nothing can kill a bad product faster than good advertising. What do you think good advertising would do to this product? And yes, it is actually called the “Rock and Roll.” I wonder if it comes preloaded with Abba, Milli Vinilli and Britney Spears?
