by Bruce Turkel | Dec 3, 2007 | Branding
I once told my mom that when people say AMF it means “Adios, My Friend.” Although that interpretation is only 1/3 accurate, it is certainly closer than Spirit Airlines tongue in cheek explanation that MILF stands for “Many Islands Low Fares.” Got to give them credit—...
by Bruce Turkel | Dec 3, 2007 | Uncategorized
They say nothing can kill a bad product faster than good advertising. What do you think good advertising would do to this product? And yes, it is actually called the “Rock and Roll.” I wonder if it comes preloaded with Abba, Milli Vinilli and Britney Spears?
by Bruce Turkel | Dec 2, 2007 | Uncategorized
The London-based branding design company, Enterprise IG, part of the WPP Group, decided it was time to change their name and logo. Their solution is “The Brand Union. Those of you who are students of logo design have seen lots of examples where letters are replaced by...
by Bruce Turkel | Nov 29, 2007 | Building Brand Value
Surprised by the results? The Knowland Group recently released this study, and you can read more about it here. Really talks to our concept of Building Brand Value, doesn’t it, where a destination is more desirable because of its brand name.
by Bruce Turkel | Oct 22, 2007 | Uncategorized
Disney has been charged with creating the 7 minute video that’s going to play for foreign visitors to the USA as they wait for visa processing at consular offices around the globe or in the foreign-flight arrival areas of U.S. airports. You can watch an...
