by Bruce Turkel | Aug 21, 2007 | Branding, Marketing & Advertising
From the New York Times: FOR generations, advertising interrupted the entertainment that Americans wanted to read, hear or watch. Now, in a turnabout, advertising is increasingly being presented as entertainment — and surprisingly, the idea of all ads, all the time,...
by Bruce Turkel | Aug 21, 2007 | Branding
From AdFreak.com: Virginia is for lovers, not criminals. That’s why their state tourism agency is pulling ads where the models inadvertently flash a gang sign. Apparently, the heart shape they make with their hands is nearly identical to the gesture of the Gangster...
by Bruce Turkel | Jul 14, 2007 | Uncategorized
I’ll admit I’ve never been a huge Steven Heller fan, mostly because I didn’t understand a lot of what he said. But Kerry McLaney in my office turned me on to this interview and I agree with her that it’s brilliant. By the way, if you go to the...
by Bruce Turkel | Jul 9, 2007 | Uncategorized
Everyone knows what Marc-Hans Richer did with Oprah and The Apprentice, but did it work for Pontiac? And will it work for Harley-Davidson now that they’ve recruited him? “Would anything work to push GM/Pontiac sales up?” you might answer. After all,...
by Bruce Turkel | Jun 26, 2007 | Branding
Naming a baby can be similar to branding a product: Parents want their children to stand out without being too trendy. Who would have thought that consulting businesses have sprung up to help stressed-out parents name their little darlings? Read more.
