by Bruce Turkel | Jul 14, 2007 | Uncategorized
I’ll admit I’ve never been a huge Steven Heller fan, mostly because I didn’t understand a lot of what he said. But Kerry McLaney in my office turned me on to this interview and I agree with her that it’s brilliant. By the way, if you go to the...
by Bruce Turkel | Jul 9, 2007 | Uncategorized
Everyone knows what Marc-Hans Richer did with Oprah and The Apprentice, but did it work for Pontiac? And will it work for Harley-Davidson now that they’ve recruited him? “Would anything work to push GM/Pontiac sales up?” you might answer. After all,...
by Bruce Turkel | Jun 26, 2007 | Branding
Naming a baby can be similar to branding a product: Parents want their children to stand out without being too trendy. Who would have thought that consulting businesses have sprung up to help stressed-out parents name their little darlings? Read more.
by Bruce Turkel | Jun 25, 2007 | Uncategorized
We all know that advertising is changing. The question is how.BBDO’s client, Judy Hu from GE warns agencies: “I would say the biggest challenge is that if you ignore technological change your client will find another agency who doesn’t.”Listen...
by Bruce Turkel | Jun 20, 2007 | Uncategorized
Technology is forcing Hollywood to move beyond its traditional distribution channels of movie, television and more recently the Internet, to more diverse offerings, including wireless. This fact was highlighted at last week’s Digital Hollywood conference where...
