by Bruce Turkel | Jun 25, 2007 | Uncategorized
We all know that advertising is changing. The question is how.BBDO’s client, Judy Hu from GE warns agencies: “I would say the biggest challenge is that if you ignore technological change your client will find another agency who doesn’t.”Listen...
by Bruce Turkel | Jun 20, 2007 | Uncategorized
Technology is forcing Hollywood to move beyond its traditional distribution channels of movie, television and more recently the Internet, to more diverse offerings, including wireless. This fact was highlighted at last week’s Digital Hollywood conference where...
by Bruce Turkel | Jun 1, 2007 | Branding
Smaller Shops Are Spending Less Time Building Ads and More Time Investing in Products and Business Concepts. VIA Advertising Age
by Bruce Turkel | Jun 1, 2007 | Uncategorized
Let the other luxury brands talk about German Precision or The Relentless Search for Perfection. Bentley says it all without saying a word.
by Bruce Turkel | May 30, 2007 | Branding
The Geico cavemen have become popular enough they’ve become the subject of a show. NEW YORK (AP) — Some of the most creative thinking in television these days has nothing to do with comedy or drama. It’s about the commercials. Fueled by a growing...
