Love at First Fright

Partner Salience Moderates Roller-Coaster-Induced Excitation Transfer(or, Roller Coasters make you hot.) Cindy M. Meston, Ph.D and Penny F. Frohlich, M.A. Very technical reading but quite worthwhile if you market a theme park OR if you’re looking for love. “This study...

If your vote doesn’t count…

We just completed a new spot to tell Floridians about the problems with touch-screen voting machines. It’s connected to a web splash page — CountAllVotes.com — that allows viewers to instantly send their opinion to Florida’s legislators. Take a...

Nike launches itself into the Imus fracas

In an interesting combination of advertising and social commentary, Nike has plunged bravely into the Don Imus controversey. Although the company takes the high road, it will be interesting to see what (if any) the response will be with consumers and throughout the...
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