by Bruce Turkel | Apr 24, 2007 | Uncategorized
If you care about how destinations market themselves, you’ll find this article from the Chicago Tribune very interesting. Of course, our Miami client is prominently featured. By Alfred Borcover Special to the Tribune Published April 15, 2007 With billions of...
by Bruce Turkel | Apr 24, 2007 | Branding
“Selling to a company IS different than selling to a consumer. But there are some fundamental principles all ads should follow.” We’ve been promoting the idea that B2B Advertising (Business-To-Business) is really C2C (Consumer-To-Consumer) for a long time. Now...
by Bruce Turkel | Apr 23, 2007 | Branding
BrandChannel.com, Interbrand’s online brand exchange released their survey of the world’s top brands. The company stressed that this list is not a record of the world’s best-known brands (such as Coca-Cola). Instead, the BBC News says Interbrand asked consumers “what...
by Bruce Turkel | Apr 12, 2007 | Branding
As the marketing of travel and tourism continues to change, two travel sites are taking a cue from YouTube and distributing consumer-created video content on their sites. Travelistic.com and LonelyPlanet.tv are both offering users and tourism bureaus the opportunity...
by Bruce Turkel | Apr 12, 2007 | Branding
There’s no doubt that brands are badges, telling everyone who we are and how we want to present ourselves to the world. But how far does this go? A recent article in the New York Times suggests that brand-badge symbolism has become so powerful that certain cars...
