by Bruce Turkel | Jul 8, 2020 | All About Them, Branding, Marketing & Advertising
We’ve all heard the old saying, “If you build a better mousetrap the world will build a path to your door.” Trouble is, that’s not true. If you build a better mousetrap, the world WON’T beat a path to your door. You will just wind up with a bunch of...
by Bruce Turkel | Jun 16, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Dear Jeb, A few weeks ago I wrote a post evaluating the logos of most of the candidates for president, Marco Rubio, Rand Paul, Ted Cruz, and Hillary Clinton. All but one of the logos got low votes. I was expecting better from you, Jeb. Let me explain: Yesterday Jeb...
by Bruce Turkel | Apr 20, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Cribbing from Barack Obama‘s success in the polling place in 2008 and 2012, it seems virtually every candidate in the 2016 election wants to develop a presidential brand and has released a campaign logo. Leaving our varied and ardent opinions of the candidates...
