by Bruce Turkel | Jun 22, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
When Did LARPing Become a Lifestyle? Why luxury brands, social media, and identity signaling have turned aspiration into a form of live action role playing. Click HERE to watch: When Did LARPing Become Lifestyle? Until recently, I only thought of LARPing as something...
by Bruce Turkel | Jun 16, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
The Most Powerful Customer Service Upgrade Might Be a Text Message How Humanized Customer Service Builds Trust, Improves Customer Experience, and Makes AI Feel More Personal Click HERE to watch: The Most Powerful Upgrade Might Be a Simple Customer Service Text...
by Bruce Turkel | Jun 9, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Messaging for Democrats, Comedians, and Brands Why plain language builds trust, why jargon creates distance, and why audiences respond to messaging that sounds human. Click HERE to watch: Messaging for Democrats, Comedians, and Brands I recently read a piece in...
by Bruce Turkel | Jun 7, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. Is Santos a Synonym for Lying? In the movie Catch Me If You Can, Leonardo DiCaprio’s character Frank Abagnale Jr., was a con man who made believe he was a Pan Am pilot, a doctor, and a prosecutor. In The Talented Mr. Ripley, Matt Damon’s...
by Bruce Turkel | Dec 20, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Is Elon Musk Destroying Tesla’s Brand? Quick. How many auto company CEOs can you name? Chances are you came up with a few dead ones – Henry Ford, Ferdinand Porsche, Enzo Ferrari, and Lee Iacocca – and only one live one – Elon Musk, CEO of...
