by Bruce Turkel | May 19, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Listen to enough writers talk about their Muse and sooner or later it’ll dawn on you that while the act of writing is thought of lots of different ways, few of them are pleasant. Ernest Hemingway found looking for his Muse torturous. According to legend, Papa...
by Bruce Turkel | Feb 6, 2011 | Uncategorized
The power of euphemisms is something that most people don’t think about at all but we marketers obsess over. I was in a board meeting and discussing new ideas when the guy at the head of the table commented on the concepts. He started with, “You know, it’s...
