For the past 700-something newsletters we’ve shared, I have tried to focus on who your customer is. Today I’d like to talk about something even more important — who your customer isn’t. In David Mamet’s Glengarry Glen Ross, people who are not your clients are described simply as folks who, “…just like to talk to ...
We’ve spent the last few weeks talking about my four-word rules for business success. My goal remains simple: I want to give you easy to implement tools, tactics, and techniques to make your business better. Each rule is only four words long because often that’s all it takes to make a huge difference when you ...
To make your brand All About Them, and to make your business a success, remember that my Four-Word Rule for Success #9 is Hidden in Plain Sight.
The best way to build you brand value and demonstrate why you matter to your customers and your potential customers is to Understand Why You Matter to them.
Monetizing new technology and creating opportunities is why my four-word rule for business success #7 is “Old Things. New Combinations.” All you need to do to take advantage of this is to look at all the exciting new whiz-bang technologies and figure out ways they can fix old problems.
If you understand what you do, what your client wants, and where those two things intersect, you already know where to focus your time and attention. Concentrate on the things you can affect and improve instead of busying yourself worrying about things that are out of your control. That’s what matters.
I had a client who used to say, “Don’t fix problems you don’t have.” It goes double for your customers and your clients. Instead you’ll find real success when you uncover the real problem.
Make Business Simple – Four-Word Rules for Success Leonardo da Vinci wrote, “Simplicity is the ultimate sophistication.” Confucius said, “Life is really simple, but we insist in making it complicated.” Chopin believed, “Simplicity is the final achievement.” If those brilliant minds got it right, then why do spend so much time, money, effort, and heartache ...