by Bruce Turkel | Feb 12, 2021 | Advertising, Branding, Branding Yourself, Building Brand Value, Sales, Uncategorized
Let’s start from the same supposition shall we? The persuasion business sucks. Think about the last time someone tried to talk you into something – most anything from where you wanted to go to dinner to who you were going to vote for. I think you’ll agree...
by Bruce Turkel | May 26, 2015 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
First a customer service confession: I forgot to pay a bill. Got no good excuse, just didn’t see it when I sat down to do my monthlies and it slipped my mind. Don’t judge, don’t hate, let’s just move on…I didn’t recognize the number on my cellphone but I answered it...
by Bruce Turkel | Sep 15, 2013 | Advertising, Branding, Bruce Turkel, Speaker, Travel, Turkel
My friend Phil Allen, brilliant lawyer and blazing lead guitar player for The Southbound Suspects, told me this story: The defense attorney was questioning the prosecution’s star witness. “So you say you actually saw my client bite off the victim’s ear in the bar...
by Bruce Turkel | Mar 6, 2012 | Uncategorized
We’re sitting in the large conference room of a Fortune 500 company in a small town somewhere in the Northeast. The company has filled the room with their best thinkers — the president of industrial products, their CIO and CMO and the VPs of marketing, product...
by Bruce Turkel | Feb 28, 2011 | Uncategorized
I was at the Qwest Center in Omaha last week, getting ready to make a presentation to a great group of meeting professionals when the phone in my pocket buzzed. The text message was from my friend David: “@ meeting w/5 directors & 20 lawyers. Thought would be good...
