Sales Techniques | Bruce Turkel

Sales Techniques

The One Question You Should Never Ask.

The One Question You Should Never Ask.

My friend Phil Allen, brilliant lawyer and blazing lead guitar player for The Southbound Suspects, told me this story: The defense attorney was questioning the prosecution’s star witness. “So you say you actually saw my client bite off the victim’s ear in the bar fight?” “Yes I did,” the witness answered nervously. “But it’s a ...

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