by Bruce Turkel | Nov 26, 2012 | Branding
Your kids cannot tell time. Did you know that? Really, they can’t tell time. Don’t believe me? Test them sometime. Wait until you’re in a room with an analog clock and a teenager or twenty-something. Tell them they can’t look at their phone and then ask them the time....
by Bruce Turkel | Aug 13, 2012 | Branding
Every day I get emails from salesmen asking me to forward their note to the “proper person in my office” who handles whatever it is that they’re selling. I’ll bet you do too. Do they think we’re going to drop what we’re doing and bird-dog their sales leads for them?...
by Bruce Turkel | Jul 30, 2012 | Uncategorized
Back in 1984, there was a famous marketing case study covered in all the trade rags. The title was “Can Marketing Take the Tofu Out Of Tofutti?” and the question was pretty clear — could good advertising convince soy-averse Americans to try dessert products made with...
by Bruce Turkel | Jul 22, 2012 | Branding
I met my running buddies at 5:45 this morning. We banged out five and a half miles at a nine to ten minutes per mile pace. Believe it or not, Barbara had already done five miles before the rest of the group even showed up, Daniel ran seven more miles after we...
by Bruce Turkel | Jun 12, 2012 | Branding
Do you ever get a call on your smartphone that you can’t return right away? Let’s say you’re in a meeting and your Mom calls. Of course you want to take the call but it would be rude. And you don’t want to let your Mom wait and wonder why you’re not calling her back....
