by Bruce Turkel | Jun 4, 2012 | Uncategorized
Someone sent me an article that asked successful CEOs what they would rather do if they weren’t in their current positions. Doctor? Lawyer? Indian Chief? No, everyone wants to be a rock star. Guitar Center has built an enormous business selling guitars and amps to...
by Bruce Turkel | Feb 27, 2012 | Uncategorized
A few weeks ago I posted the question, What Business Are You In? I got lots of answers, both on and off the comment section of the blog. Many of them were very insightful — most readers understand that the reason their customers buy from them is often quite different...
by Bruce Turkel | Jan 10, 2012 | Uncategorized
Owen Frager is Chief Innovation Officer of the Frager Creative Group, one of the nation’s first virtual marketing communications agencies serving Fortune 500 brands.There’s a lot more to interactive digital marketing than eye-catching banner ads, discount packages,...
by Bruce Turkel | Dec 20, 2011 | Uncategorized
In today’s social media-savvy world, one of the most important things you can do to increase your opportunities is to generate buzz. There are a number of activities you can undertake to increase your public perception and generate the kind of buzz that has the...
by Bruce Turkel | Oct 11, 2011 | Uncategorized
I read an interesting article in October tenth’s New York Times titled, Victory Lap for Fox and Hannity. This paragraph stopped me: “… Fox is the envy of the media industry for its popularity, and perhaps too for its consistency — something that Mr. Hannity embodies,...
