Miami’s Most Interesting People

Last week I was interviewed on The Chris Wolf show — the segment is called “Miami’s Most Interesting People.” I don’t know if I do the title justice but I sure had fun. We talked about building brands, marketing MIami tourism and what to...

Fishing For New Business

I was talking to Mark, my new business guy, and he wanted to know if I respond to the new business leads I find with Google Alerts. When I told him I do, he asked what my success rate was. It didn’t take a second of thought to come up with the answer – almost...

Twitter Comes Full Circle

A couple days ago I posted a notice on Twitter that I was speaking at the SMPS (Society for Marketing Professional Services) and invited my Twitter followers to attend. John David, principal in David & Garcia PR took me up on my offer. On the way there I checked...

Creating Brand Equity

VIA guest blogger Owen Frager: Instinctively, every small business owner understands the importance of brand equity, even if they may not be able to define the idea. Marketing-speak aside, brand equity is how your customer recognizes why you are different and better...
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