by Bruce Turkel | Jan 27, 2009 | Uncategorized
Today I spoke at a local university. When I pulled onto the campus I drove past this sign. After a moment, it dawned on me that when an information booth is closed it’s not an information booth at all. It’s just a booth. And since nobody is looking for a...
by Bruce Turkel | Jan 18, 2009 | Uncategorized
VIA International Herald TribuneThe explosion of video content on YouTube and other sites is quickly transforming online video from a medium strictly for entertainment and news into one that is also a reference tool. As a result, video search, on YouTube and across...
by Bruce Turkel | Jan 2, 2009 | Uncategorized
VIA Washingto Post A man sat at a metro station in Washington DC and started to play the violin; it was a cold January morning. He played six Bach pieces for about 45 minutes. During that time, since it was rush hour, it was calculated that thousand of people went...
by Bruce Turkel | Dec 18, 2008 | Uncategorized
VIA guest blogger Owen Frager: Instinctively, every small business owner understands the importance of brand equity, even if they may not be able to define the idea. Marketing-speak aside, brand equity is how your customer recognizes why you are different and better...
by Bruce Turkel | Nov 13, 2008 | Uncategorized
From my brilliant buddy Owen Frager, a heartfelt and touching letter from Tony Hsieh, CEO of Zappos. Reprinted here with respect and gratitude. “Last week was a tough week for everyone, as we went through the process of laying off 8% of the Zappos family. At the...
