by Bruce Turkel | Dec 18, 2007 | Uncategorized
My friend Seth Berkowitz, from Blink, sent me this editorial. I think it has marketing implications far deeper that just immigration and professional baseball. For years, everybody knew that illegal immigrants were coming across our borders in massive numbers and...
by Bruce Turkel | Sep 21, 2007 | Uncategorized
VIA Lost Weekend The travel industry is fond of its buzz phrases, such as ‘Venice of the North or South, East and West to denote anywhere from Birmingham, England, to Wroclaw, Poland, or ‘adventure travel’, to describe everything from a one-man, one-armed expedition...
by Bruce Turkel | Aug 24, 2007 | Uncategorized
VIA engadget: According to this site, hackers have created software that unlocks Apple iPhones, allowing them to work on networks other than AT&T. Click here to read the whole story.
by Bruce Turkel | Aug 21, 2007 | Branding, Marketing & Advertising
From the New York Times: FOR generations, advertising interrupted the entertainment that Americans wanted to read, hear or watch. Now, in a turnabout, advertising is increasingly being presented as entertainment — and surprisingly, the idea of all ads, all the time,...
by Bruce Turkel | Aug 21, 2007 | Branding, Bruce Turkel
In the highly competitive world of sports marketing, companies have to guard their brands very carefully. So even superstars Ray Lewis and Kobe Bryant (who were eventually cleared of the allegations against them) ended up waiting months for a sponsorship opportunity....
