by Bruce Turkel | Mar 6, 2007 | Branding, Marketing & Advertising
By now you’ve no doubt read about Howard Schultz’s memo to Starbucks’ management bemoaning the loss of the “Starbucks’ experience.” It’s been in Forbes, BusinessWeek, on CNN and all over the blogesphere. It seems as if...
by Bruce Turkel | Feb 7, 2007 | Uncategorized
This is why TURKEL has the passionate, fiery spirit it is associated with in the world of Advertising and Brand Marketing.
by Bruce Turkel | Feb 5, 2007 | Uncategorized
When I’m not traveling around speaking on building great brands, I run an advertising agency that is charged with creating and selling some of the best brand names in the world. We’ve worked for Discovery Channel, HBO, Sony, Miami and other wonderful companies that...
by Bruce Turkel | Aug 30, 2006 | Uncategorized
From my brilliant friend Bob Wright in Orlando: “I feel lucky to be watching a marketing lesson on at least two of the four P’s of marketing — pricing and promotion, especially the use of price as strategy — provided by Disney. No picking sides...
