by Bruce Turkel | Apr 29, 2007 | Branding
Some of the most memorable and effective advertising happens when the creators use the medium itself to transmit their message. These international examples, collected on the web, show us that creativity can transform shopping bags, billboards, bus doors and even...
by Bruce Turkel | Apr 28, 2007 | Uncategorized
We just completed a new spot to tell Floridians about the problems with touch-screen voting machines. It’s connected to a web splash page — CountAllVotes.com — that allows viewers to instantly send their opinion to Florida’s legislators. Take a...
by Bruce Turkel | Apr 26, 2007 | Branding
In an interesting combination of advertising and social commentary, Nike has plunged bravely into the Don Imus controversey. Although the company takes the high road, it will be interesting to see what (if any) the response will be with consumers and throughout the...
by Bruce Turkel | Apr 24, 2007 | Uncategorized
If you care about how destinations market themselves, you’ll find this article from the Chicago Tribune very interesting. Of course, our Miami client is prominently featured. By Alfred Borcover Special to the Tribune Published April 15, 2007 With billions of...
by Bruce Turkel | Apr 24, 2007 | Branding
“Selling to a company IS different than selling to a consumer. But there are some fundamental principles all ads should follow.” We’ve been promoting the idea that B2B Advertising (Business-To-Business) is really C2C (Consumer-To-Consumer) for a long time. Now...
