by Bruce Turkel | Apr 21, 2007 | Branding
“The Travel Industry Association is aiming for February 2008 as the launch date for DiscoverAmerica.com — the country’s official travel and tourism Web site. Initially the URL will target the five biggest sources of international visitors — United Kingdom, Japan,...
by Bruce Turkel | Apr 17, 2007 | Uncategorized
There’s a lunch counter on display in the Smithsonian Institution that was taken from Greensboro, North Carolina. According to the plaque, Greensboro was the site of the first civil rights sit-in in the American south. But at least a year before the sit-ins in North...
by Bruce Turkel | Apr 12, 2007 | Branding
As the marketing of travel and tourism continues to change, two travel sites are taking a cue from YouTube and distributing consumer-created video content on their sites. Travelistic.com and LonelyPlanet.tv are both offering users and tourism bureaus the opportunity...
by Bruce Turkel | Apr 9, 2007 | Uncategorized
VIA my brilliant friend Bob Wright in Orlando: “I feel lucky to be watching a marketing lesson on at least two of the four P’s of marketing — pricing and promotion, especially the use of price as strategy — provided by Disney. No picking sides...
by Bruce Turkel | Apr 9, 2007 | Uncategorized
Did you know that the most valuable thing in a Tiffany’s Jewelry Store comes free with every purchase but you can’t buy one at any price? It’s their signature robin’s egg blue shopping bag and it makes everything Tiffany’s sells, from a...
