by Bruce Turkel | Mar 20, 2012 | Uncategorized
In the last few months our branding firm has seen an unprecedented rash of new business opportunities. While I never look a gift horse in the mouth, the control freak, Type-A part of my personality wants to know where they’re all coming from. The small part of my...
by Bruce Turkel | Feb 6, 2011 | Uncategorized
The power of euphemisms is something that most people don’t think about at all but we marketers obsess over. I was in a board meeting and discussing new ideas when the guy at the head of the table commented on the concepts. He started with, “You know, it’s...
