by Bruce Turkel | Jun 5, 2018 | Building Brand Value
It used to be that a sincere “I’m sorry” was accompanied by a bouquet of flowers and a heartfelt card. Then life went back to normal. And for companies, rectifying a mistake usually meant a generic apology by the CEO and a conscientious program set up to rectify...
by Bruce Turkel | May 8, 2018 | Branding
I was on a FOX Business interview when the anchor, Melissa Francis, ran a little role-playing exercise with me: “It’s three o’clock in the morning and your phone rings. It’s the Republican Party and they want to know what they can do to change their brand for...
by Bruce Turkel | Apr 4, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
When is Enough Enough? The table Jimmy Buffett was sitting at was off to the side of the dining room but not really private. After all, most of the diners at Joe’s Stone Crab Restaurant are there to see and be seen. Tables are placed to accommodate their wishes....
by Bruce Turkel | Jul 20, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Shorting Stocks Let me be crystal clear: I’m not a money manager. I’m not a particularly astute investor. And even I wouldn’t follow my own advice. In fact, my go-to-line for advice has always been to try shorting stocks I buy. So you’ve been warned. But today I think...
by Bruce Turkel | Jul 20, 2014 | Uncategorized
Sitting in the downstairs conference room of the gorgeous Condado Vanderbilt Hotel in San Juan, I would ordinarily be staring out the window at the crashing surf except that Martin Stoll, the brilliant and understated founder of social media consultancy Sparkloft...
