Reaching Today’s Gay Consumer.

For the past few years, advertising to gay audiences has been the hypocritical little secret of a lot of marketers. They’re seduced by the demographics and sheer purchasing power of LGBT (Lesbian, Gay, Bisexual, and Transgender) consumers but they’re...

Tourism. The Rodney Dangerfield of Industries.

After almost every punch line, a googly-eyed, sweating Rodney Dangerfield would tug at his tie and utter his famous line, “Awww, I don’t get no respect.” Seems to me the entire travel and tourism industry could do the same thing. Tourism is a trade that...

The Real Cost Of Tourism

Since the tragic oil spill began I’ve been inundated by reporters wanting to know how much money various gulf coast communities will have to spend to repair their tourism industries. Paradoxically, I believe the question is not how much should be spent but what...
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