by Bruce Turkel | Mar 20, 2018 | Uncategorized
Seeing Through Transparency Legends and fairy tales have always been a great way of looking at what society finds both frightening or exemplary. For example, back in Medieval times, the plagues that spread unseen contagion fed the original vampire legends. And as...
by Bruce Turkel | Jan 31, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Brand Battlefield The Trump administration banned immigration from seven predominately Muslim countries. Two days later Starbucks’ chairman and chief executive officer, Howard Schultz, marched onto the brand battlefield and promised the company will hire 10,000...
by Bruce Turkel | Feb 15, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Last Friday’s edition of The New York Times included two stories on the trouble with transparency that few readers probably connected even though the problem affects all of us. One article was about how Brian Williams “misremembered” his flight on a United States...
by Bruce Turkel | Apr 29, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
You’ve all seen the sordid headlines by now—there’s nothing useful I can add. LA Clippers’ basketball team owner Donald Sterling made disgraceful racist remarks, and now the team’s market value is plummeting and the NBA and others are scrambling for a way to rescue...
by Bruce Turkel | Jun 8, 2013 | Uncategorized
In the seven or so years I’ve published this blog I don’t think I’ve presented a guest author before. But this Miami Herald article is so wonderful and inspirational that I just had to share. I hope you enjoy it as much as I did. For complete transparency, you should...
