Spreading Mind Viruses

Man, do I sit around a lot of conference tables. Between client meetings, new business presentations, community boards, strategic retreats, and non-profit groups, it feels like the corporate conference table is becoming my natural environment. Every table — and every...

The Secret To Our Success.

In the last few months our branding firm has seen an unprecedented rash of new business opportunities. While I never look a gift horse in the mouth, the control freak, Type-A part of my personality wants to know where they’re all coming from. The small part of my...

The Greatest Advertising Agency in the World

A few weeks ago I posted the question, What Business Are You In?  I got lots of answers, both on and off the comment section of the blog. Many of them were very insightful — most readers understand that the reason their customers buy from them is often quite different...

I Have Seen The Future of Branding

Last Saturday night I saw the future of branding. My wife and I participated in an event where every part of the experience was carefully designed, tightly controlled, and beautifully managed. The marketers scripted everything, from the attire of the attendees to the...

WiFi/USB Cufflinks

I am fully committed to traveling light but this is ridiculous! Still, if you have a spare 0 burning a hole in your pocket how can you travel without them? Oh yeah, you’ll need shirts with French cuffs. Polished Silver Oval WIFI and 2 GB USB Combination...
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