by Bruce Turkel | Feb 27, 2012 | Uncategorized
A few weeks ago I posted the question, What Business Are You In? I got lots of answers, both on and off the comment section of the blog. Many of them were very insightful — most readers understand that the reason their customers buy from them is often quite different...
by Bruce Turkel | Feb 15, 2012 | Uncategorized
Last Saturday night I saw the future of branding. My wife and I participated in an event where every part of the experience was carefully designed, tightly controlled, and beautifully managed. The marketers scripted everything, from the attire of the attendees to the...
by Bruce Turkel | Jan 24, 2012 | Uncategorized
I am fully committed to traveling light but this is ridiculous! Still, if you have a spare 0 burning a hole in your pocket how can you travel without them? Oh yeah, you’ll need shirts with French cuffs. Polished Silver Oval WIFI and 2 GB USB Combination...
by Bruce Turkel | Jan 23, 2012 | Uncategorized
One of my favorite bloggers, David Altshuler, wrote a blog explaining why he writes blogs in the first place. As I read it, I realized I couldn’t have said it better myself. So I asked David for permission to reissue his blog, only changing the specific details that...
by Bruce Turkel | Jan 16, 2012 | Uncategorized
Last week we talked about how the Greater Miami Convention & Visitors Bureau (GMCVB) has built a tourism marketing machine by focusing on building the singular Miami brand (you can read that post HERE). Thanks to aggressively pursuing this strategy, recent...
