by Bruce Turkel | Jan 8, 2012 | Uncategorized
I’m sitting in a marketing committee meeting at the Greater Miami Convention & Visitors Bureau (GMCVB). The GMCVB is a very long-term client of ours and a great example of a client who ‘gets it.’ As with most committee meetings, we go around the room and each...
by Bruce Turkel | Dec 27, 2011 | Uncategorized
I was sitting at the table at a conference recently, listening to a world-renowned speaker talking about differentiating business brands. The young woman who raised her hand to ask a question was going on and on about her business problems and her personal problems;...
by Bruce Turkel | Nov 28, 2011 | Uncategorized
Those of you who know me or have been reading this blog for a while know that I am obsessed with traveling light. In my mind, there are only two types of luggage: carry-on and lost. I prefer the first kind. I’m very careful with what I carry and how I carry it. I...
by Bruce Turkel | Oct 30, 2011 | Uncategorized
Last week I wrote a bit about The Real Value of Tourism and its effect on the world. Specifically I wanted to explain my thoughts on how travel gives us a better understanding of cultures around us and how the tourism industry creates jobs. After I published my post,...
by Bruce Turkel | Oct 24, 2011 | Uncategorized
I spend a lot of time working in the tourism industry so I think about it a lot. But for the past couple weeks my wife and I have been traveling throughout northern Spain and I’ve been living tourism as well. Because travel is such a normal part of our everyday lives,...
