by Bruce Turkel | Apr 8, 2013 | Branding, Keynote speaking
One Sunday a few months ago, über parachute BASE jumper ‘Fearless’ Felix Baumgartner opened the hatch of his hot air balloon capsule and hurled himself into the very edge of space. The next day, FOX Money’s Melissa Francis interviewed me about what the jump meant to...
by Bruce Turkel | Feb 20, 2012 | Branding
I write this blog for a lot of reasons — to open a line of communication with you, to have a forum for my thoughts, to impose the discipline to think and write, to generate speaking gigs and new business for my advertising agency, and to build my brand. But thanks to...
by Bruce Turkel | Oct 4, 2011 | Uncategorized
My daughter and I came home from Publix the other day with a trunk full of groceries. When we dumped the bags on the kitchen counter we realized we had forgotten the basil and almond paste. Whole Foods is a lot closer to our house than Publix, so we shot over there to...
by Bruce Turkel | Oct 12, 2009 | Uncategorized
If you are a baby boomer like I am, you probably remember the 60s television show, Bewitched. Mrs. Kravitz was the busybody next-door neighbor of the sitcom’s main characters, Darren and Samantha Stevens. Mrs. Kravitz was extremely nosy; always peeking through the...
by Bruce Turkel | Sep 21, 2009 | Uncategorized
World’s 2 most valuable brands: Coca-Cola, IBM By Emily Fredrix/The Associated Press/September 18, 2009 Consumers lost trust in brands this year as the recession deepened, according to an industry report released Thursday, although longtime staples Coca-Cola and...