by Bruce Turkel | Apr 10, 2009 | Uncategorized
A few days ago I posted this on Twitter: “Problem with the newspaper biz is they have word PAPER in name. Change that & perception changes to the NEWS biz.” In a 21st Century example of putting the cart before the horse, that abbreviated Twitter post...
by Bruce Turkel | Jan 30, 2009 | Building Brand Value
A childhood friend of mine runs a very advanced consulting business. He recently confessed that he wasn’t getting enough leads and wasn’t converting those he did get into sales.We spent a few hours applying the seven points of Building Brand Value to his...
by Bruce Turkel | Dec 22, 2008 | Uncategorized
Our wish for our clients – and all marketers – is that they focus on the message instead of the sale. Shift your marketing focus away from telling the consumer what we think they need to a message that focuses on what the consumer wants. You want to be successful in...
