by Bruce Turkel | May 23, 2007 | Branding
Yesterday I wrote about Costa Cruise Line simultaneously introducing their new ship, The Serena, in the real world and in the virtual world (See post VIA Turkel Talks).Building brand value with their Second Life introduction, Costa worked together with their Italian...
by Bruce Turkel | May 7, 2007 | Branding
Recent weather disasters in Kansas, New Orleans, Mississippi, Europe and so on should remind every destination, DMA, hotel group and others about the critical importance of a crises recovery plan. Tux Turkel (no relation as far as I know) wrote a very good article on...
by Bruce Turkel | May 4, 2007 | Uncategorized
Yesterday was an historic day for supporters of fair elections in Florida and our nation.The Florida State Legislature has passed a bill to reform Florida’s faulty voting system. Read the Miami Herald Article here As posted a few days ago here, Turkel partnered...
by Bruce Turkel | May 2, 2007 | Branding
Because I fly so much, I’ve mostly gotten over my fear of flying. But I also sit next to lots of people who are still concerned. This article VIA Daily Candy is for them: You’d love to visit Bucharest. And Beijing. Oh — and Bahia. Too bad...
by Bruce Turkel | Apr 17, 2007 | Uncategorized
There’s a lunch counter on display in the Smithsonian Institution that was taken from Greensboro, North Carolina. According to the plaque, Greensboro was the site of the first civil rights sit-in in the American south. But at least a year before the sit-ins in North...
