by Bruce Turkel | Sep 24, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Have you upgraded to iOS 7 yet? If you’re an Apple iPhone or iPad user you know what I’m talking about (if you aren’t an Apple user, indulge me please and read on. You’ll catch on quickly.) iOS 7 is Apple’s chief of design Jonathan Ive’s first public shot at...
by Bruce Turkel | Sep 15, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
My friend Phil Allen, brilliant lawyer and blazing lead guitar player for The Southbound Suspects, told me this story: The defense attorney was questioning the prosecution’s star witness. “So you say you actually saw my client bite off the victim’s ear in the bar...
by Bruce Turkel | Aug 19, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Last month I presented the keynote speech on building brands at the NSA Annual Convention in Philadelphia. Before you glance over your shoulder or check if your phone is tapped, this NSA stands for the National Speakers Association NOT the National Security Agency. Or...
by Bruce Turkel | Jun 18, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
When I was in high school one of my part-time jobs was working as a bagboy at the local supermarket. Even though the walls were plastered with signs that said, “Carry-out is a Publix service. No tipping please,” we bagboys stuffed our pockets with the single dollar...
by Bruce Turkel | May 28, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Have you read about Carnival Cruise Line’s latest woes? Of course you saw the bloated corpse of the Costa Concordia floundering like a beached whale off the coast of Italy, you saw the 2,758 stranded cruisers on the Carnival Triumph eating onion sandwiches and using...
