by Bruce Turkel | Aug 11, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
There was once a store in your neighborhood with the name Strictly Tennis. Everyone knew what Strictly Tennis did and what they sold. But then enough kids started playing soccer that the owners decided to also carry cleats and jerseys and changed their name to...
by Bruce Turkel | Jul 21, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Frank Kiick was one of the best-dressed men I ever met. His shirts and suits were always immaculate and precisely tailored to fit his lanky frame. His beard was perfectly trimmed and he always got his accessories – tie, cufflinks, watch, shoes – just right. So imagine...
by Bruce Turkel | Jul 7, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Each time I get off the plane at San Juan’s International Airport, my favorite PR shoeshine entrepreneur is there, waving crumpled passengers to his little polish parlor. I’m so fond of the five minutes I spend in his chair that I even make a point of wearing shoes...
by Bruce Turkel | Jun 22, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Remember the village idiot? He was the only one person who watched the naked emperor parade down the street and pointed out that the emperor wasn’t wearing clothes. Everyone else fumfered and mumbled and looked at their feet. Only the village idiot dared mouth what...
by Bruce Turkel | Apr 27, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Have you made bouillabaisse lately? It’s the traditional Provençal fish stew from the port city of Marseille. To make one you fill a pot with all kinds of fresh seafood including fish, mussels, clams, octopus, and langoustines and a whole mess of vegetables such as...
