by Bruce Turkel | Aug 6, 2012 | Uncategorized
A comedian on late-night television did a funny bit about a guy who hoisted his lawn mower up to trim his shrubs. After the blade hit a hidden branch in the hedge and flipped over, the lawn mower chopped off one of his arms. That wasn’t the funny part. Once the...
by Bruce Turkel | Jun 24, 2012 | Branding
When I was in college, moving into the dorms was an arduous ritual. First we’d set up our stereos. Of course they were enormous – mine was comprised of big JBL speakers, a separate Marantz amp and McIntosh pre-amp, a Pioneer turntable and Aiwa cassette deck. The...
by Bruce Turkel | May 29, 2012 | Branding
Have you ever been witness to the Pocket Pat? When it’s done well, it’s a thing of beauty, lemme tell you. I was invited to lunch by a guy I’ll call Lloyd. He’s a successful local businessman and pretty wired into the goings-on in South Florida. When the bill...
by Bruce Turkel | May 16, 2012 | Branding
In his best seller Blink, Malcolm Gladwell writes about the veracity of the decisions we make quickly, arguing that millions of years of evolution have given us the perceptive skills we need to make instant choices, often without all the facts. One of his examples is...
by Bruce Turkel | Apr 24, 2012 | Uncategorized
A while back I got into my car, flicked on the radio and realized that there just wasn’t anything for me to listen to. It seems that all of the stations were programming their music for — oh, it pains me to say it — much younger audiences. We Baby Boomers were once...
