by Bruce Turkel | Dec 10, 2012 | Branding
Remember the scene in the movie Poltergeist when the worried parents came home to find their young daughter staring at a TV screen of static? The spooky little girl turned around and announced to her terrified folks, “They’re here.” I felt that way when I saw the...
by Bruce Turkel | Nov 26, 2012 | Branding
Your kids cannot tell time. Did you know that? Really, they can’t tell time. Don’t believe me? Test them sometime. Wait until you’re in a room with an analog clock and a teenager or twenty-something. Tell them they can’t look at their phone and then ask them the time....
by Bruce Turkel | Nov 13, 2012 | Uncategorized
Last week we talked about the futility of sending out self-serving newsletters that completely ignore the recipients’ interests and needs (you can read it HERE). Francisco Gonzalez summed it up by quoting his mentor who used to say, “This is clearly a case of...
by Bruce Turkel | Oct 23, 2012 | Uncategorized
Those of you who have been reading my posts for a while know about my penchant (OK, obsession) for traveling light (if not, you can read about it HERE and HERE). And why not? When you log as many miles as I do traveling for our clients and speaking at conferences,...
by Bruce Turkel | Oct 8, 2012 | Branding
Spending time with people we agree with is a good way to avoid conflict. Watching news shows slanted towards our point of view is a good way to keep from getting too agitated. And reading books that explore the positions and opinions that mirror our own is a mighty...
